Antonio Jeffries Jr. (born November 19, 1971), better known as Tony Rich and The Tony Rich Project, is an American Grammy-award winning R&B singer-songwriter best known for his hit single “Nobody Knows”.
Rich was born in Detroit, Michigan, United States, and first attracted attention through the production team of Tim & Bob. The duo convinced Perri “Pebbles” Reid (then the wife of L.A. Reid, co-founder of LaFace Records) to listen to Rich over the phone. Rich was hired as a house songwriter for LaFace Records, penning hit singles for artists such as Toni Braxton, Boyz II Men, TLC, A Few Good Men and Johnny Gill. As incoming Vice President of A&R, Eddie F then convinced L.A. Reid to sign him as an artist. Later, Rich mixed elements of jazz, rock and soul music into his own tracks.